Progressive, Secular Jewish School and Community in NYC

Midtown Workmen’s Circle School (MWCS) is a secular, progressive school and community in NYC, aimed at building Jewish identity through exploration of Jewish texts, history, and social justice traditions.

The objective of the re-branding and new website project was to create a distinct brand for the school, separate from the parent organization, the Workmen’s Circle, and to convey the fun and purposefulness of the school’s programs. This is reflected in the new logo, color scheme, choice of typeface and colorfulness of the site.

The Joomla/K2-based site features extremely easy data inputting with custom extra fields as well as rotating photo galleries,  The website serves as a communal repository for photos from events, increasing repeat visiting by community members and friends.