Island Pyrochemical Industries (IPI) is a global manufacturer and supplier of specialty chemicals and related materials for a wide array of industries, including military, pharmaceutical, automotive, electronics and many others. The Long Island, NY-based company operates manufacturing facilities in Germany and India, as well as sales and distribution centers in all five continents.
The corporate website project was part of a visual brand overhaul, switching from technical-only imagery and text-heavy pages to a colorful, captivating look with illustrative rather than descriptive imagery.
For the site’s homepage I created a Flash animation that reveals each of the company’s main target industries, floating over a sea of pulsating tiles, simulating a container of bubbling liquid. Each of the industries is color coded to assist with site navigation. Inner pages employ multiple header images, rotating galleries and embedded multimedia.