Great brands excite me. Sometimes I find them in the most unexpected places—a small eatery, a personal website, on the side of a plumber’s pickup truck. Great brands are a reflection of the company or the person behind them. They make me want to engage, read more, buy, and hit the little blue “like” button.

For more than 15 years, I have helped companies and individuals discover and distill their brands, and convey their message to their audiences, without obscuring its essence with buzzwords, clutter and over-messaging.

What I do, in a nutshell, is:

SIMPLIFY: I will help you boil down the essence of who you are, what you do, and most importantly, how you can make your customers’ or followers’ lives better.

CLARIFY: Together we will identify your actual needs and guide you through the process of defining your audiences and creating the message and the medium that will make your audience want you in their lives.

BEAUTIFY: From color scheme to typeface to layout, the presentation of your message will cause your audience to like you and engage with you (or not). And the clearer—not the louder—the better.

RINSE AND REPEAT: No matter the medium, the work needs to be consistent, concise, compelling and cost-effective.

You have a great message. Let me help you spread the word.